28 November 2024 | In Person | Mastering Digital Growth for Accounting Professionals by The Entourage HQ

Summary

The accounting profession, like many others, is not immune to the rapidly changing digital landscape. As certified practicing accountants (CPAs), the challenge isn’t just keeping up with financial regulations or industry standards but also navigating how to thrive in an increasingly digital world.

The reality is, in today’s fast-paced, tech-driven marketplace, many accounting firms and professionals struggle to cut through the noise and truly engage their target audience. Despite making significant investments in online marketing and digital outreach, too many find it difficult to convert website visitors and social media followers into qualified leads or clients.

Drawing from over 15 years of digital marketing experience, business expert and CEO Jack Delosa has proven strategies to help professionals overcome these hurdles. As the founder of The Entourage, Australia’s largest business coaching and growth agency, Jack has personally built a digital community of nearly 1 million business owners, while investing over $40 million into marketing efforts that have generated hundreds of millions of dollars in revenue.

In this session tailored for CPAs, you’ll discover Jack’s blueprint for success in the digital space—an approach rooted in real-world experience that has transformed businesses into market leaders. You’ll walk away with actionable insights to apply to your own practice, including how to:

• Leverage digital platforms to grow your client base and network efficiently.
• Turn engagement into trust: Learn how to move from social media interaction to meaningful client relationships.
• Maximize your marketing spend: Invest wisely in the right tools and strategies to get measurable returns.

With the financial world becoming increasingly competitive, it’s crucial for CPAs to not only excel in their technical expertise but also embrace the digital tools that will help them expand their influence and grow their business. This session will equip you with the digital growth strategies needed to lead the market—whether you’re running your own firm or advising clients on how to do the same.

Join us and learn how to take control of your digital footprint and turn it into a powerful asset for your practice.

Learning outcomes:

• Develop a strong online brand
• Audience Growth Techniques 
• Lead Generation Mastery 
• ROI focused campaigns 
• Data driven strategy